電視劇《這一秒過火》致歉

近日，由張凌赫、王楚然領銜主演的《這一秒過火》正式開播。然而，該劇采用AI制作的片頭迅速引發網友熱議。

據觀眾反饋，片頭“AI感很重”，人物輪廓僵硬、光影充滿“塑料感”，被調侃“像PPT動畫”。

The new Chinese drama Overdo, starring Zhang Linghe and Wang Churan, premiered amid controversy over its AI-generated opening sequence. Viewers criticized the opening for its stiff-looking AI-generated characters and plastic-like lighting effects, with some joking that it resembled a "PowerPoint animation".

該劇爭議不僅停留在片頭。有觀眾指出，正片畫面直接標注了“視效制作，非真實拍攝”，大量使用“懟臉”特寫、慘白濾鏡。

許多網友認為很像“短劇風格”，但也有觀眾喜歡這種快節奏敘事的風格。

The backlash extended beyond the opening. Some viewers also pointed out that the episodes included a disclaimer stating "visual effects, not actual footage" and relied heavily on extreme close-ups and pale, washed-out filters.

While some viewers said the visual style was reminiscent of short-form dramas, others praised the series for its fast-paced storytelling.

7月21日晚，電視劇《這一秒過火》發文回應稱“新版片頭現已替換上線”：

關于片頭，起初是想用一段快速轉場的形式幫大家更快理解男女主的情感前史和少年時期的故事細節，我們也在里面埋了一些后續劇情的小小的伏筆，作為正片的映照。“理想很豐滿”，現實卻是因為這個形式引發了軒然大波，一切都是始料未及的。在此，對珍惜和愛護我們的所有劇粉表示深深的歉意。

開播當日收到反饋后，我們已連夜重新制作片頭，經過幾日的各方努力和協調，目前新的片頭已經完成替換上線，希望能帶給大家更好的追劇體驗。觀眾的感受才是最終的標準，大家的建議和批評，對我們來說都彌足珍貴。

該劇也引發網友對于影視創作中AI使用的討論。有部分網友認為AI技術應用是大勢所趨，還有部分網友認為如果AI感太強，觀感體驗會不佳。

The controversy has also sparked broader discussion about the use of AI in film and television production. Some see the integration of AI as an inevitable trend, while others argue that overreliance on the technology can come at the expense of the viewing experience.

北京日報發文評論稱，《這一秒過火》的AI片頭爭議，折射出的是當下長劇行業在技術應用與品質把控之間的深層矛盾。過去一年，AI技術已勢不可擋地滲入影視制作各環節，AI短劇大量涌入短視頻平臺，精致程度不斷刷新認知。然而，當一部長劇將AI生成的畫面作為“門面”呈現給觀眾時，期待值的巨大落差便迅速轉化為“被欺騙感”。

觀眾反感的并非AI技術本身，而是“把技術當成遮羞布，以此消解長劇應有的質感和誠意”。《這一秒過火》這場由一分半鐘片頭引發的風波，或許給行業敲響了一記警鐘，技術可以提速，但誠意不能打折。

In an editorial, Beijing Daily argued that the incident reflects a deeper tension in the drama industry between technological innovation and quality control.

"Audiences are not rejecting AI itself, but the tendency to use technology as a cover for cutting corners on the texture and sincerity that long-form dramas should offer," the editorial said. "The controversy surrounding a 90-second opening sequence should serve as a wake-up call: technology may improve efficiency, but sincerity should never be compromised."

來源：中國青年報綜合@這一秒過火官微 、北京日報、網友評論等

跟著China Daily

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