當地時間周一下午,結束世界杯之旅的挪威隊返回國內,受到英雄般的歡迎。
哈蘭德走下飛機時,左手抱著一只毛絨“浣熊”。這是哈蘭德從世界杯上帶回的紀念品,浣熊安放在木制底座上,兩只爪子環抱著一只空威士忌酒瓶。
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不少網友笑稱:“這才是哈蘭德會帶回家的東西。”
Norway striker Erling Haaland has won widespread praise at the World Cup not only for his goals, but also for his playful personality that English-language media has repeatedly described as "goofy".
When the team returned home on Monday, Haaland stepped off the plane carrying a stuffed raccoon clutching an empty whiskey bottle, an unusual souvenir that quickly amused fans online.
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對于熟悉哈蘭德的人來說,這一幕并不意外。
世界杯期間,不少英語媒體形容哈蘭德時,不約而同用了同一個詞——goofy。
美國AOL寫道:“除了是本屆世界杯最出色的射手之一,這位維京巨人,其實就是一個goofy的Z世代。”
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圖源:AOL報道截圖
《印度快報》更以The goofy Viking: How Haaland won the internet's heart, one viral clip at a time為題,分析哈蘭德如何憑借一段段病毒式傳播的視頻“征服互聯網”。
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圖源:印度快報報道截圖
BBC則總結,哈蘭德之所以頻頻“出圈”,不僅因為進球,更因為那些“goofy的Snapchat動態、毫無包袱的采訪和真實隨性的Vlog”。
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圖源:BBC報道截圖
Throughout the World Cup, several English-language outlets used the same word to describe him: goofy.
AOL called him "a goofy Gen Z kid", while The Indian Express dubbed him the "Goofy Viking". The BBC said his popularity came from his "goofy Snapchat stories, unfiltered interviews and candid vlogs".
那么,goofy到底是什么意思?
很多人會將它直譯為“傻”,其實并不準確。
在英語語境中,goofy更多形容一個人傻得可愛、古靈精怪、不端著,帶著一點憨勁和孩子氣,卻沒有絲毫惡意。它并非貶義,更像是一種帶著好感的評價。如果說funny強調“好笑”,silly偏向“幼稚”,那么goofy更接近中文網絡語境里的“鐵憨憨”“活寶”或“搞怪擔當”。
而哈蘭德,幾乎把這個詞變成了自己的標簽。
世界杯期間,他的Snapchat成了不少球迷每天“打卡”的內容。別人精修照片、塑造明星形象,他卻不斷發布各種“自黑”照片。
有人調侃他沒有眉毛,他直接截圖分享;
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又用《怪物史瑞克》濾鏡自拍,配文“和我的雙胞胎”。
Rather than polishing his image, Haaland leaned into it, sharing self-deprecating Snapchat posts, reposting jokes about his eyebrows and calling his Shrek-filter selfie a "selfie with my twin".
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更有意思的是,哈蘭德從不回避網友玩梗,反而主動加入。
中國網友建議他“吃重慶輕軌”,他一本正經拍視頻演繹;
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有人說他的金發和走路姿勢神似大蔥根部,他便主動轉發。
He also embraced internet jokes. After Chinese fans joked that he should "eat the Chongqing monorail", he filmed a video acting it out and later shared another viral post comparing his blond hair to the roots of a green onion.
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中國網友為什么喜歡哈蘭德?
原因首先來自球場上的實力。首次征戰世界杯,哈蘭德便攻入7球,刷新挪威球員單屆世界杯進球紀錄,幫助球隊歷史性闖入八強。預選賽中,他更轟入16球,球迷戲稱:“哈蘭德永遠不會越位,因為他身上永遠掛著一名防守隊員。”
His popularity in China is also driven by his performances on the pitch. The striker scored seven goals in his World Cup debut to set a Norwegian record for a single tournament, while fans joked that "Haaland can never be offside because he's always carrying a defender on his back".
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哈蘭德在2026年世界杯足球賽挪威對陣塞內加爾的比賽中與對手拼搶。
比起球技,更讓他“破圈”的,是毫無偶像包袱的“活人感”。
給小球迷簽名前,他先拉開外套“查粉籍”;
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兩隊球員爆發沖突時,他悄悄跑到球門旁,掀開毛巾找到對方門將藏好的水瓶,仰頭暢飲。
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淘汰巴西后,他依然謙遜地表示,希望挪威能向巴西學習。面對巴西球迷“賠電視”的玩笑,他配上“笑哭”表情回復:“對不起。”
Off the pitch, his humility and humor have also won over fans. He joked with young supporters, playfully drank from an opponent goalkeeper's hidden water bottle during a match, and apologized with a laughing emoji after Brazilian fans joked he should pay for their broken TVs following Norway's upset victory.
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外表高大兇悍,性格卻謙遜、真誠、幽默,這種強烈反差讓不少網友稱他“獸面人心”。
或許正因如此,這位進球如麻的“維京戰神”,成了互聯網眼中那個既強大又可愛的“Goofy Viking”。
Despite his imposing presence on the pitch, Haaland has won fans as much with his authenticity as his goals. That is why the prolific striker has become the internet's beloved "Goofy Viking".
來源:中國青年報 新華社
跟著China Daily
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